Winter warriors will take the plunge to support cancer research Saturday, March 14, at Nagawicka Lake in Hartland, Wisconsin. Registration begins at 10 a.m. with plunging to follow.

“Ellen’s Icebreaker for Cancer Cure” is held in memory of Ellen Smith, a Froedtert Hospital employee who died from gastric cancer in October 2013 at the age of 59.

This is the third year for the event, which is organized by Rick Smith, Ellen’s husband, and his employer, JX. Proceeds benefit cancer research at the Medical College of Wisconsin Cancer Center. The event has raised $70,000 since its inception.

People who do not wish to take the plunge or brave the elements can participate by donating in support of someone making the plunge.

There will be food, beverages, music, and a bonfire after the event at Waukesha County’s Naga-Waukee Park.

About The Medical College of Wisconsin Cancer Center
The Medical College of Wisconsin Cancer Center is devoted to translating research into patient care. The MCW Cancer Center is an integrated partnership of cancer research scientists, physicians and clinical trial investigators and staff from the Medical College of Wisconsin, Froedtert Hospital, Children’s Hospital of Wisconsin and Zablocki VA Medical Center, and the BloodCenter of Wisconsin. The Cancer Center, as part of MCW, is the only Academic cancer center in Southeastern Wisconsin.

About JX
JX is a family-owned, locally-operated group of more than 24 truck dealerships and support services in the upper midwest. JX Truck Center, JX Financial, Alltrux Capital, JX Rental, JX Leasing, JX Graphics, and Alltrux Truck & Trailer Parts are all subsidiaries. JX prides itself in their ability to help customers by providing transportation solutions to fit their long- and short-term goals. JX was founded in 1970 and is headquartered in Hartland, Wisconsin proudly representing the Peterbilt, Volvo, Hino & Kalmar Ottawa brands. To learn more, http://www.jxe.com