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JX Enterprises Names Hannah Jorgensen-Freeman Director of Continuous Improvement

HARTLAND, Wis. (February 22, 2023) – JX Enterprises announced it has promoted Hannah Jorgensen-Freeman to the newly created position of Director of Continuous Improvement to spearhead organizational optimization and new process initiatives throughout the company.

“It is my great pleasure to announce Hannah’s promotion to what will be an essential role, impacting all areas of JX Enterprises to achieve greater levels of efficiency, productivity and, ultimately, customer satisfaction,” said Eric Jorgensen, President and CEO of JX Enterprises. “Through multiple cross-functional positions with increasing responsibilities,  Hannah has proven to be an invaluable resource for crafting and guiding strategy, brand stewardship and goal-driven change. I welcome her in this new role.”

Jorgensen-Freeman, third-generation successor to the dealership group, has previously held management positions in the corporate parts, service, sales and marketing departments. Prior to JX Enterprises, she worked for Cummins as a Product Manager and Product Analyst. She has a bachelor’s degree in business administration from Drake University in Des Moines, Iowa.

“While continuous improvement has always been an integral part of the JX culture and mission, this new role formalizes, prioritizes and creates a central point of contact for initiatives and innovations throughout the company,” said Jorgensen-Freeman. “It’s an exciting opportunity to help lead our great group of associates with the primary focus on providing customers with industry-leading levels of satisfaction and further strengthening the JX Xperience.”

For more than 53 years, JX Enterprises has served the full range of trucking needs through its 28 JX Truck Centers as the largest dealer group in the upper Midwest. This third-generation family business headquartered in Hartland, Wis., offers new and pre-owned vehicle sales, financing, service, collision repair, parts, leasing, rental, and vehicle customization. Positioned as a total transportation solutions provider, offering Peterbilt, Volvo, Hino, and Kalmar Ottawa new truck sales, JX also serves customers through JX Financial, Alltrux Capital, JX Leasing, JX Graphics, Total Appearance (TA), Amcan Truck Parts, and the proprietary all makes Alltrux Parts line. We are further engaged in our communities through the employee-driven JX Gives Back Family Foundation 501(c)(3) and outdoor recreation and hospitality at Marquette Mountain Resort. For more information, visit, and