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JX Enterprises Names April Carlson Director of Used Trucks

HARTLAND, Wis. (January 25, 2023) – JX Enterprises announced April Carlson, a 16-year veteran of the company, has been appointed to Director of Used Trucks and will be responsible for pre-owned vehicle sales strategy, inventory control and pricing throughout the dealer group’s 28 JX Truck Center locations.

“Throughout her impressive career with JXE, April has exceeded expectations in a variety of essential roles with increasing responsibility. She knows our company, she knows our industry and she has the skills, leadership and acumen to further strengthen our position as the leading pre-owned truck retailer,” said JXE President and CEO Eric Jorgensen. “We welcome April in her new role and are excited to see her vision implemented to bring our used-truck buyers new opportunities and advance the overall JX Customer Xperience.”

Carlson most recently served as the company’s Director of Operations Administration for more than two years and previously worked in management roles with the auditing and accounting departments. She has a master’s degree in business administration from Carroll University in Waukesha, Wis.

“I look forward to this new opportunity with JX Enterprises and to strategically guide the company’s performance in the ever dynamic used truck market,” Carlson said. “We have a best-in-class pre-owned truck sales force, backed by a strong supporting team and numerous resources, to drive our focus on delivering greater value to our customers.”

For more than 53 years, JX Enterprises has served the full range of trucking needs through its 28 JX Truck Centers as the largest dealer group in the upper Midwest. This third-generation family business headquartered in Hartland, Wis., offers new and pre-owned vehicle sales, financing, service, collision repair, parts, leasing, rental, and vehicle customization. Positioned as a total transportation solutions provider, offering Peterbilt, Volvo, Hino, and Kalmar Ottawa new truck sales, JX also serves customers through JX Financial, Alltrux Capital, JX Leasing, JX Graphics, Total Appearance (TA), Amcan Truck Parts, and the proprietary all makes Alltrux Parts line. We are further engaged in our communities through the employee-driven JX Gives Back Family Foundation 501(c)(3) and outdoor recreation at Marquette Mountain Resort. For more information, visit and