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Join supporters from around the country, and come together to raise funds for The Medical College of Wisconsin Cancer Center by taking the plunge for cancer research.

Saturday, March 4, marks the 5th Annual Ellen’s Icebreaker for Cancer Research. For the event, people from across the country will come together to plunge into the icy waters of Nagawicka Lake in support of cancer research.

The 1st Annual Ellen’s Icebreaker was held in March of 2013 during Ellen Smith’s year-long battle with gastric cancer. Her husband, Rick Smith, along with Eric Jorgensen, a close family friend and President & CEO of JX, helped conceptualize and kick off the event in her honor. Rick is the General Manager of JX Truck Center – Waukesha in Pewaukee, Wis.

On October 20, 2013, Ellen lost her battle with cancer at the age of 59. ​Since then, the plunge has grown to recognize not only Ellen’s incredible spirit, but also the spirit of all individuals impacted by cancer.

Donations collected through the event support the ELMS (Ellen Louise Mechling Smith) Fund. The purpose of this fund is to sponsor research for a cancer cure through The Medical College of Wisconsin and Froedtert Hospital’s Cancer Center. Ellen chose the Medical College of Wisconsin due to her high regard for the level of care and support she received during her treatment. One hundred percent of all donations collected go to the Medical College of Wisconsin Cancer Center.

Globally, cancer claims the lives of nearly 8 million people a year. The mission of Ellen’s Icebreaker is to raise awareness, fund research, and honor those affected by cancer.

Once again, this year’s Ellen’s Icebreaker will be held at Naga-Waukee Park in Hartland, Wis. Jump in honor of Ellen or a loved one who has battled cancer. Come support the efforts of remarkable research for a cure to cancer. Registration begins at 10:30 a.m. with plunging to follow. There will be food, beverages, and music.

About JX

JX is a family-owned, locally-operated group of more than 24 truck dealerships and support services in the upper midwest. JX Truck Center, JX Financial, Alltrux Capital, JX Rental, JX Leasing, JX Graphics, and Alltrux Truck & Trailer Parts are all subsidiaries. JX prides itself in their ability to help customers by providing transportation solutions to fit their long- and short-term goals. JX was founded in 1970 and is headquartered in Hartland, Wisconsin proudly representing the Peterbilt, Volvo, Hino & Kalmar Ottawa brands.Visit to learn more.