JX Enterprises: A Legacy of Growth and Innovation
Founded in 1970, JX Enterprises has evolved from a single location in Waukesha, WI, into a robust network of 27 JX Truck Center dealerships across four states. Over the years, we’ve expanded our offerings to include finance companies, body shops, custom graphics, Amcan Truck Parts, Alltrux Truck & Trailer Parts, Total Appearance, and even Marquette Mountain Resort. Today, JX Enterprises encompasses 31 entities, 11 brands, and over 1,100 employees.
A Journey Through Time
Our journey has been marked by resilience and adaptability. We’ve weathered economic recessions and thrived during a global pandemic, a testament to our strong business ethics and commitment to excellence. This growth has been accompanied by an evolution in how we conduct business, raising the bar for our employees and corporate responsibility.
A Message from Our Leadership
Eric Jorgensen, President & CEO, emphasized the importance of these values, stating:
“We want to define our new Core Values into what is most meaningful and how we run our business now, and in the future.”
This vision ensures that JX Enterprises remains a leader in the industry, guided by values that resonate with employees, customers, and partners alike.
JX Enterprises’ Core Values
In early 2024, Eric, second-generation, Hannah and Austin, third-generation, and the Executive Team evolved JX’s Credo for Mutual Success into the new Core Values. These values serve as guiding principles that shape the way JX operates and interacts with its stakeholders:
Honor Commitments
JX Enterprises is dedicated to delivering on promises and fulfilling obligations.
Create Positive Experiences
Every interaction with JX is an opportunity to create a positive experience.
Foster Lifelong Learning
At JX Enterprises, curiosity and continuous growth are key drivers of success.
Exhibit Pioneering Spirit
Innovation and exploration are at the heart of JX’s pioneering spirit.
Demonstrate Good Stewardship
JX Enterprises is committed to leaving every situation better than it was found.
Designing the Core Values Logos
The Core Values logos were developed with the fundamental elements in mind—water, wind, space, fire, and earth. Each value is represented by these elements, symbolizing the natural forces that drive us forward. These elements will guide how these values are embodied by employees, creating a strong visual identity that resonates throughout the company and beyond.
Looking Ahead
As JX Enterprises continues to expand, our commitment to these Core Values will remain steadfast. With a strong foundation and a clear vision, JX is poised to lead the industry with integrity, innovation, and excellence. Guided by a leadership team that values tradition while embracing change, we are ready to continue our journey of success and innovation.
Join Us on Our Journey
At JX Enterprises, our success is a collective effort. We invite you to join us on this journey of growth and innovation. Whether you’re a customer, partner, or employee, your contribution is vital to our shared success. Together, we can create a future that reflects our Core Values and advances the industry for generations to come.
