Chuck Jorgensen founded JX Enterprises (formerly known as Peterbilt of Wisconsin) in 1970 opening the first Peterbilt dealership in Waukesha, WI with a team of 5. By 1972, Chuck Jorgensen became the sole owner, and in 1974, the second dealership was opened in Madison, WI.
After being in business for 7 years, there was demand in the Green Bay area, which led to the opening of the the third location in Green Bay, WI as a Freightliner dealership. Eventually, it was converted to a Peterbilt dealership.
As business was growing so was the demand for truck leasing, rental, and financing. In 1980, JX PacLease (formerly known as Alltrux Leasing) was started to provide full service lease and rental solutions to our customers.
In 1984, JX Financial was created to provide financing and insurance solutions to our customers.
JX Enterprises formed as a holding company to consolidate the operation of the subsidiaries. Peterbilt Wisconsin, Alltrux Leasing, Inc. (formerly Capital Equipment Lease Co., Inc.) and Premium F & L Corp. became incorporated under JX Enterprises.
The Green Bay dealership relocated to De Pere, WI in an effort to better serve the Green Bay area.
Wausau Truck Center joined JX Enterprises with a Volvo franchise
In 1997, two more locations were opened in Illinois (Wadsworth & Bloomington) bringing JX to a total of 6 locations throughout Wisconsin and Illinois. But this was just the beginning.
In 1999, JX acquired a dealership in Schaumburg, IL.
The next few years were focused on opening new locations and building renovations. In 1999, the Waukesha location completed an expansion and remodel. A portion of the building was built to resemble the front grill and headlights of a Peterbilt 379
Peterbilt of Wisconsin Received the Great Lakes Region Dealer of the Year Award
Also notable, Premium Lease & Finance, Inc. participated in joint venture with an outside company.
JX opened the Champaign, IL location.
The next era brought new changes to JX. In 2000, Eric Jorgensen, succeeded Chuck Jorgensen as President and CEO of JX Enterprises. JX has successfully moved into the next generation of family ownership.
Premium Lease & Finance Sales, Inc. rebranded as JX Financial, Inc. operating in a joint venture with another company.
JX Graphics was created in 2002 which allowed us to offer custom graphics to customers.
In 2003, the Rockford, IL location was opened. The Rockford location is unique because it is located near one of the largest Paccar Parts Distribution Centers, which allows us to get parts directly from the Paccar warehouse and deliver them to our customers quicker.
The company also resumed financing trucks under our own portfolio in JX Financial, Inc, and closed the Schaumburg dealership.
As business grew, so did the amount of employees. In 2005, the Madison building completed an expansion and remodel.
Throughout our dealer network, we have earned several Peterbilt Motors Awards, including the Platinum Oval Award, Best in Class, Top in the Nation, Top in the Region, and Outstanding Parts Performance between 2006 and 2009.
Following the Madison expansion three more locations were opened in 2007: Joliet, Milwaukee and Appleton. In 2007, JX Enterprises corporate office relocated select offices to a new site due to growth. That same year the Bloomington location relocated to a new facility.
In 2007 JX received a variety of service and parts awards from Peterbilt Motors including Top in the Nation, Top in the Region and outstanding parts performance.
Quota Buster & Million Dollar Club Volvo Outstanding Parts Sales
2007 JX Enterprises Inc. President and CEO Eric Jorgensen Named Ernst & Young Entrepreneur Of The Year® 2007 Award Finalist in Lake Michigan Area
In 2009, the Rockford location completed a very large expansion doubling the size of the original facility.
JX’s growth and expansion continued into Michigan and Indiana. That growth also led to rebrand Peterbilt Wisconsin and Illinois to JX Peterbilt.
In 2010, JX opened a location in Bensenville, IL, and relocated Joliet to Bolingbrook due to the growth. That same year, the first Michigan location opened at Dermody in Grand Rapids.
2010 Platinum Oval – Green Bay, Madison, Waukesha
Kurt Jorgensen took over the role of Vice President of Sales.
Green Bay received a Peterbilt Best in Class award for Parts and Service performance.
In 2011, two locations in Indiana joined the JX family; Indianapolis and Fort Wayne. The Dermody location was moved to Clyde Park in Grand Rapids.
In 2012, Wausau relocated to a brand new building in Kronenwetter to better assist our customers. We also opened a location in Lansing, IL.
2012 – The Business Journal Fastest Growing Firms
On March 13, 2012 JX Enterprises hosted Wisconsin Governor Scott Walker as he signed Assembly Bill 450 – popularly known as Wisconsin Wins – into law. The new law allows Wisconsin residents who are receiving unemployment benefits to take part-time training jobs with employers potentially looking for full-time employment. JX was among the first Wisconsin companies to participate in the program.
2012 Platinum Oval – Waukesha, Madison
Platinum Oval – Parts & Service Dealer of the Year – Awarded for outstanding customer support – JX Grand Rapids
In 2013, JX Hino in Chicago opened. That same year, the JX corporate headquarters relocated to Hartland, WI due to growth.
Alltrux Capital, LLC started operating as our second finance company.
In 2014, the Bensenville location outgrew their building and relocated to Elmhurst, IL.
A shop also opened in Sussex.
In 2015, we successfully opened three more locations: Lafayette, IN, Kalamazoo, MI and Mineral Point, WI.
2015 – Platinum Oval – Outstanding Achievement JX Grand Rapids
In 2016, we opened our first ever parts only retail location in Chicago.
2016 Best in Class Dealer of the Year – JX Grand Rapids
2016 Platinum Oval – Outstanding Achievement JX Grand Rapids
JX Leasing, a division of JX Enterprises (JXE), was named the Northeast Franchise of the Year by PACCAR Leasing Company.
In 2017, we launched a network wide charity initiative called JX Gives Back as a way to support our local and global communities. Afterall, we are more than just trucks. Giving back and building up the communities in which we live and work is key to our success.
In 2017, we also launched a private label parts brand called Alltrux Truck & Trailer Parts. And rebranded our locations from JX Peterbilt to JX Truck Center.
JX Receives Deloitte Top 75 Award
JX Recognized as 401k Plan Sponsor of the Year
JX Achieved Number One Selling Peterbilt Dealer Group for the NJPA
2017 Platinum Oval – Outstanding Achievement JX Grand Rapids
Mark Muskevitsch named CFO of the Year by the Milwaukee Business Journal
JX Enterprises voted “Top Company for Women to Work for in Transportation”
JX Enterprises receives WI Deloitte Top 75 Award
JX Enterprises was recognized as a 2018 PLANSPONSOR + plan advisor Best in Class 401(k) Plan Employer.
In 2018, we further expanded in Michigan and successfully opened 3 new locations: Mount Pleasant, Niles & Gaylord. That year our Wausau location became a Volvo Certified Uptime Center. With this certification the Wausau location will help maximize vehicle uptime with greater service bay availability and standardized processes that lead to expedited check in and repair times.
In 2019, Our Champaign location outgrew its building and relocated to a brand new construction building with increased visibility and easier customer access.
THE BEST IS YET TO COME
We are excited to celebrate 50 years of growth and accomplishments. As the JX story continues to grow, we look forward to the future of what’s to come!